Workshops for Micro Businesses

Going Live with your Business

Four steps to an effective web presence

“Going Live with your Business” is a series of four practical workshops covering how to build a live site that can grow with your business, how to add e-Commerce to get sales, how to structure blogs and social media to build brand and how to optimize content to be visible to search engines.

The workshops will be delivered jointly by Simon Rae-Scott and Annabelle Mackenzie. Simon is ConnectWorks MD and a web technologies specialist, as well as a well versed teacher and business adviser. Annabelle is bringing to ConnectWorks her experience of using Social Media to build online specialist communities. She also brings her deep understanding of the world of Media and creative business support.

These workshops are for new businesses that are hungry to launch and they’re also for existing businesses that want a cost-effective means of testing the value proposition of their new ventures.

Each 2 hour workshop place is £75 (£90 inc VAT) and the sessions can stand alone or be purchased as a series at a 20% discount – £240 (£288 inc VAT) [Now subject to the availability of catchup sessions – Ring Simon Rae-Scott on 07956 888 757 for details]. Each session will provide the structure, the links and the guidance to enable those with experience of online tools to implement the solutions on their own with a minimum of support through our ‘On the Wing‘ project.

We are delighted to be partnering with the Third Door Workhub & Nursery based in Putney for delivery of these workshops. Third Door is the UK’s first integrated shared workspace with an onsite, flexible, daycare nursery and we share its aspirations for a better and more productive balance of life and work.

“Going Live with your Business” Workshop Series

Venue for workshops — Third Door, 16 Point Pleasant, Putney, London, SW18 1GG

  1. Introduction to setting up a web site using the potential of a blog engine
    Thursday 7th February 2013. Registration 10.30am. Workshop 11am to 1pm
    Session leader: Simon Rae-Scott

    • Understanding the basic frameworks for setting up web sites
    • Reviewing the front running choices – WordPress, Tumblr & Blogger
    • Working through the checklist of tasks involved to ensure success
    • Booking now closed for this session
  2. Introduction to adding e-Commerce to your web site leveraging the blog engine
    Monday 11th February 2013. Registration 10am. Workshop 10.30 to 12.30
    Session leader: Simon Rae-Scott

    • How to set up a card processing facility such as Paypal
    • How to add ‘buy’ and ‘shopping cart’ buttons to your web site
    • How to manage delivery of products and services and to work within Distance Selling Regulations
    • Booking now closed for this session
  3. Introduction to structuring blogs and social media streams
    Monday 18th February 2013. Registration 10am. Workshop 10.30 to 12.30
    Session leader: Annabelle Mackenzie

    • How to find a voice for your blog and to build a manageable workflow
    • How to use categories and tags to guide readers to relevant blogs
    • How to take advantage of the different audiences for Twitter streams and Facebook pages
    • Booking now closed for this session
  4. Introduction to improving performance through Search Engine Optimisation(SEO)
    Postponed until Monday 4th March 2013. Ring Simon on 07956 888 757 for details.
    Session leader: Annabelle Mackenzie

    • Explanation of how Google and other search engines index web sites
    • Explanation of tools and techniques for making sure that your site’s content is optimised
    • Explanation of related strategies for driving traffic to your site and the pitfalls to avoid
    • Ring Simon Rae-Scott on 07956 888 757 for details of the session

We can also support clients through the steps in four modular, one-to-one implementation sessions taking half a day each with you to put the elements live. These half day sessions are priced at £250 each (£300 inc VAT) and, on the basis of our experience to date, we are now also offering arrangements for server space and domain name solutions at a small premium to simplify and streamline the process. For further information now please submit a comment below or phone Simon Rae-Scott at ConnectWorks on 07956 888 757. In the next few days we will be posting a section on our modular packages.


*e-Commerce processing is provided through the ConnectWorks Ltd. Paypal account mediated by an shopping cart. At the shopping cart stage you will be asked to confirm your country and postcode so that the VAT can be calculated correctly.


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